Smoking Ethics

An interesting non-non-smoking campaign I found on JTI (Japan Tobacco) website, as the title suggested, the campaign is about educating japanese smokers the ethical side of smoking in the public but (how ironic, has smoking ever been ethical or has it ever been not?). All the guidances are mostly plain common sense but for them to put it in graphics are really funny and intriguing and nonetheless fascinating.









"The world would be more beautiful if everyone can be so thoughful.