
As of March 31, 2008, ''D-spec'' products had grown to account for 4.59 percent of Japan's domestic market share, increasing 0.55 percentage points over the previous year. The decision to launch ''Camel Nutty Lights Box'' is in line with JT's strategy to develop high value-added products, such as products utilizing its original ''D-spec'' technology, which the company aims to expand through its vast distribution channels in Japan. Following the newest introduction, a total of 20 ''D-spec'' products will be available in Japan.
''D-spec'' reduced odor products (known as Less Smoke Smell products abroad) incorporate the company's odor reducing technology developed in response to customer demand for the reduction in the unpleasant smell of smoke. It's so popular that it even has fans creating parodies on the camel logo.

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